Key to My Heart

Every bouquet I make begins long before I touch a single stem.

Before flowers, there is always a feeling.

For our Valentine’s Day Bouquet Key to My Heart, I started exactly where I always do: with a mood board. A quiet ritual of collecting images that feel like the emotion I want to translate. Not flowers, but textures, colours, gestures, symbols. Deep reds, cherries, velvet shadows, wax seals, old keys, love letters, candlelight. A sense of romance that feels intentional rather than loud. Intimate, a little dramatic, slightly undone.

Once the mood feels right, I move into the colour palette. For this bouquet, it was always going to be anchored in red, but not just one red. I wanted layers: crimson, burgundy, wine, and flashes of true scarlet. Reds that feel warm, confident, and grown. Balanced with green that softens rather than distracts.

Only then do I choose the flowers.

I pick blooms not just for how they look, but for what they say. Flowers that hold presence, that don’t disappear into the arrangement. Sculptural roses that open with intention. Peonies that feel lush and unapologetic. Textural elements that add depth and movement, nothing too perfect, nothing accidental either.

Every stem earns its place.

As I arrange, I think about rhythm. Where the eye should rest. Where it should wander. Where the bouquet feels slightly asymmetrical but still held together, like love itself. I work slowly, adjusting angles, stepping back, letting the bouquet tell me when it’s finished.

The ribbon is always last.
A finishing touch that ties the whole story together, soft but deliberate.

Key to My Heart isn’t about excess. It’s about emotion with structure. Romance with restraint. A bouquet that feels personal, considered, and quietly confident. Something you give when words feel insufficient.

This is how I work.
Feeling first. Vision next. Flowers last.

Shop the Bouquet here

Pick-up Or Delivery

We have a free pick-up option at our Pop-up studio located at Earlyafter @ Alley or arrange for delivery on Friday, February 13, 2026, or Saturday, February 14, 2026, between 1–6 PM. The Delivery fee is $20.

Order from now to February 6, 2026.

Alishia Frändén
Frändén & Co