Something transformative happens when you become a mother. One morning, lying in bed, I admitted to myself that even though I’d come a long way in life, I wanted my days to feel different. I wanted them to be more intentional. That was the beginning of a journey to discovering what that truly meant for me.

I found myself going back to basics, remembering that I’ve always been a creative person who loves working with my hands. There is something cathartic about shaping and nurturing, and flowers have become my chosen medium. This led me to formally pursue my passion at Pearsons School of Floristry in Sydney, where I trained as a florist, built beautiful relationships with fellow florists, and fell in love with the distinct style and approach to creating bouquets that Sydney is known for.

With this foundation, I created Frändén & Co. to bring this thoughtfulness and purpose into every bouquet, creating arrangements that are not just beautiful but soulful, intentional, and meant to bring a moment of pause, wonder, and admiration to your everyday life.

Alishia Frändén